Bread & Butter (breadandbutter.com) has decided to focus all its energy in Europe in Barcelona and to cease putting on its KraftWerk event in Berlin.

The president of the “tradeshow for selected brands,” Karl-Heinz Müller, said that the feedback about the January 2007 edition in Barcelona was largely positive and that a great number of brands and labels had already expressed an interest in attending the next edition, which runs July 4 to 6. Exhibitors also made clear that they would rather see the focus on a strong, international show and increase their budget for Barcelona instead of dividing it between two events.

Müller confirmed this decision and said the show has good cooperation with Fira de Barcelona. “The premises offer potential for further development and growth and are ideal to accommodate an expanding BBBarcelona,” he said. “By contrast, an event of this scale would not be possible in Berlin.”

For the next edition, BBBarcelona the AGM – Active Guest Management - has been updated. Bread & Butter created new services in cooperation with American Express Business Travel called FlyBBB. This new 22-person department assists with traveling to Barcelona from around the world by booking flights or hotels. The Bread & Butter organization is convinced that the FlyBBB will increase the number of visitors for July, especially from abroad.

BBBarcelona also will enlarge the Superior Area due to the demand: the gallery has been incorporated into the exhibition space. New entrants such as Jean Charles de Castelbajac, Citizen of Humanity and Kors by Michael Kors have helped raise the quality level of the area.

Müller also explained the novelty of “free access,” or the lack of an entrance fee for visitors. He said the money was paid directly by the exhibitors to the Bread & Butter organization and added that this policy will prevent long lines at the entrance.

— Anne-Sophie Castro, Contributing Writer