Exciting events framed the latest edition of Bread & butter (breadandbutter.com), which for the first time took place only in Barcelona and not in Berlin. The show ran from January 17 to 19. The multicolored Gaudìesque Catalan capital and sunny 20°C weather were the background of many catwalk shows in and outside the fairground of the Fira Barcelona at the Palacios de Montjuïc.

G-Star (g-star.com) introduced its new a/w 2007-08 footwear line by presenting several catwalk shows in its tent within the fairgrounds (pictured above). The shoes were accompanied by amazing tailored denim outfits for men and women. Created by the brand’s fashion design department, the footwear incorporates elements of G-Star denim such as rivets and herringbone fabric details. English company Overland is the licensee for distribution.

In the nightclub Sala Apollo near Barcelona’s lively shopping street Las Ramblas, Guru (guru.it ) showed its men’s and women’s “The Edge of Darkness” collection that is inspired by vampires and the 19th century. “Fairs of course are still important but at the moment we want to present Guru’s styles within catwalk shows, where you can concentrate the general attention – without the music and action of the fairs,” said Guru founder and CEO Matteo Cambi of the brand’s decision to do an off-site presentation.

Cambi has additonal plans for Barcelona: Guru will open a new flagship store there.

Adidas (adidas.com) too opted to present its sporty styles with an off-site show. It set up its runway in villa “Casa Llotja de Mar” near the seaside.

Beside the catwalk shows, a new jeans line was born at the fair: Karl Lagerfeld’s denim-based K-line, which is full of slim silhouettes, was introduced in Superior Hall 2. Denim guru Maurice Ohayon, CEO and founder of premium denim brand Notify (notifyjeans.com), is creative director of the collection.

The decision to have just one Bread & butter show worked out well for the organizers: 82,837 international trade visitors were registered over the three days. Compared to the number of visitors in winter 2006 (48,800) the number attendees was nearly double. Karl-Heinz Müller, founder and head of the show, said, “The decision to concentrate on one platform was right.“

Bread & butter drew visitors from 109 countries. Most came from Spain (33,698), followed by Italy (13,517), Germany (6,784), the UK (5,963), France (5,591), the USA (1,357) and Russia (351).

The next Bread & butter Barcelona is scheduled to take place July 4-7, 2007.

— Barbara Stockinger, Contributing Editor