Kimora Lee Simmons’ Baby Phat fashion show, scheduled for September 12 during New York Fashion Week, will feature a fresh crop of male and female modeling talent discovered via an online talent contest.

Baby Phat’s parent company, Phat Fashions, is currently working with NEHST Studios on an online talent search and US-nationwide competition that began in July and runs through September. The winners, who will be personally selected by Simmons, will walk in the show.

Contestants can submit video and photo entries showcasing their talents at ( All participant entries must be between the ages of 18 to 28 but need no prior modeling experience to apply.

"As a former runway model, I want to give aspiring models the chance to live their dreams. This online search is also a wonderful opportunity for us to discover new talent – fresh faces to include in our fashion show this season," said Simmons.