The US casual brand Avirex is opening its 14th Italian store in Genoa, in via Roma 37/39, on 10 June, 2014.

The 65 sqm store occupies one floor and hosts chinos, aviator leather jackets, Bermuda shorts, T-shirts and shirts.

It is characterized by typical US decors, reminding of New York’s old banks of the 1930s. Varnished black elements and honey oak wood personalize the store’s floors and shelves. All furniture is personalized by handmade decor elements, including the brand’s own logo - a winged star. Small size airplane models, US flags, airplane components and flying instruction manuals convey the store’s atmosphere.

This new store adds up to a series of other worldwide Avirex stores. At present, in addition to the 14 existing stores in Italy, three other stores opened in Spain - two in Barcelona and one in Madrid-, along with 26 monobrand stores and 15 shop-in-shops in Japan, and further ten in China.