Armedangels, the eco-brand from Cologne plans to further expand in the European market targeting Austria, Switzerland, Belgium and the Netherlands. In the course of the expansion plans, Armedangels appointed Jutta Sievers as the first expansion manager effective 1 January, 2016.

For the past four years, Sievers worked at Monari. Before that, she was head of international sales at Windsor for the brand Joop! Jeans Men and Women.

“Our mission is to proof that sustainable fashion can be very competitive in the market,” explains Fritzi Höfeler, Head of Wholesale, and continues, “without environmental pollution, child labor and social injustice. (…) Up to now, we have over 750 sales points in five active countries and the demand in the foreign European countries in increasing. Why should we limit ourselves to our domestic market?”