Doug Palladini is the new Global Brand President at Vans. In his new position Palladini will lead and manage the strategic direction of the brand globally, while enabling the regional teams to develop and deliver local strategies to drive continued worldwide growth. Palladini will also oversee global marketing and product and will maintain direct responsibility for sales in the Americas.
“Over the course of his 12-year tenure, Doug has made significant contributions to Vans’ brand identity and business growth,” said VF Corporation’s Action Sports President Kevin Bailey, who has held the position of Vans president since 2009. “His remarkable leadership and deep connection to Vans’ heritage will serve him well as he shapes the future of the brand for our employees and consumers around the world.”
Palladini joined Vans in 2004 spending nine years leading the Vans Global Marketing function and has served as Vice President, General Manager for the Vans North America region since 2013.