Susie Crippen has been re-appointed creative director of J Brand, the premium denim brand she once co-founded together with Jeff Rudes back in 2004.

Crippen had left the brand in 2010 when she and Rudes sold a majority stake to Star Avenue Capital. Today, J Brand is operated by Fast Retailing (Uniqlo, Comptoir de Cotonniers) who took over a majority stake in 2012. Rudes stayed on board as CEO until he left the company in May 2014.

Jeff Rudes, co-founder and CEO of J Brand, leaves the company

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Jeff Rudes Exits J Brand

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“I love this brand and there is nothing more thrilling than the opportunity ahead of me,” said Susie Crippen about her old/new task. The stylist turned designer had launched her own line Crippen in 2012, which closed this year in spring. She also invested in LA denim brand Genetic in 2014.