New manpower on board: Alexander Haß will direct the distribution of the streetwear brand Homeboy, starting from 1 April 2017. The 45-year-old, who has proven industry and sales experience, will be responsible for the implementation of a sales strategy of Club Homeboy that expands its offering with pants from now.

Prior to his engagement at Homeboy, Alexander Haß was responsible for the jeans brand LEE in Germany, Austria and Switzerland from 2006 to 2014. Most recently, he worked for Timezone as head of sales for the German speaking countries.

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