Italian menswear and sportswear brand Antony Morato will launch its new ad campaign "Places" as an official debut at Pitti Uomo.
 
The new campaign features three young men from three different European cities - Naples, Barcelona and London – all expressing their own lifestyle and personality.
 
The photo campaign was shot by photographer Toni Thorimbert, and the advert was taken by actor and director - Brando De Sica, son of Christian De Sica. The campaign presents three different people and places that speak about the present time and the brand. “We wanted to present three cities that influence everyone’s own imagery and show them as I see them when I travel looking for inspiration and ideas,” commented Lello Caldarelli, president and creative director of the brand.
 
The campaign will be launched in Florence, in Padiglione Monumentale at the Sala Cannoniera della Fortezza, on the18 June. The launch will start at 14.30 and will end at 15.30 (GMT/UTC+01:00).