Sportswear International’s publishing house, the dfv Media Group, is turning 70 today.
Founded by journalist Wilhelm Lorch, dfv came out with the release of their first publication –TextilWitschaft– back in 1946. In the past 70 years a lot has happened. The group has grown organically as well as via multiple acquisitions. Especially with the purchase of Horizont –newspaper for marketing, advertising and media– in 1986, dfv marked a milestone in the company’s history, as it is one of the three dfv-owned publications in the top 5 of this year’s “most advertising turnover” ranking next to TextilWirtschaft and Lebensmittel Zeitung (HORIZONT Nr. 18/2016).
Today, the dfv Media Group headquartered in Frankfurt is still in possession of the founder’s family Lorch and remains, according to last year’s business numbers of 147 Mio.€ revenue, one of the top-selling trade media companies in Germany and Europe. Including over 100 titles, the company distributes over 16 million magazines and newspapers a year with approximately 970 employees working on them from 8 locations in Germany and abroad.
In addition, the company offers a broad online portfolio including websites and a variety of smartphone and tablet apps. In 2015, turnover generated by digital offerings increased by over 15% percent.
Operational management spokesperson Angela Wisken, who formerly worked as editor-in-chief of Lebensmittel Zeitung for many years, points out: “In the future we will further invest in the development of new services and business models –especially in the digital domain, but also at congresses and trade fairs. At the same time we maintain the core business of our successful media brands.”
In the anniversary year, sales are still increasing. Moderate growth for 2016 is expected. With this future perspective: Happy Birthday, dfv and let’s celebrate many more years of the media group family!