Adidas has announced it will open a new creative studio in Brooklyn next year that will “drive design direction for the brand and elevate the company’s direct interaction with consumers” and connect the brand with “sports and street culture.”

“The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand,” said Adidas’ global creative director, Paul Gallo, in a statement. “This facility will be an open source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before.”

The brand has also announced that it has poached three designers from Nike for its team, who will lead the studio. The trio, who will start next year, includes Denis Dekovic has 20 years of footwear design experience across soccer, women’s, snowboarding, basketball and tennis; Marc Dolce, a 20-year veteran of the footwear design industry with experience in basketball, training, running, women’s and lifestyle; and Mark Miner, a footwear designer with experience in running, women’s and basketball.