This Wednesday, the Adidas Group bought all outstanding shares of the health- and fitness tracking app Runtastic for a total amount of €220 million. Runtastic, headquartered in Austria, enjoys a large fellowship of around 70 million registered users and 140 million downloads. By far higher figures than the ones the Herzogenaurach-based sports brand has collected with its miCoach app-offering. Florian Gschwandtner, Alfred Luger, René Giretzlehner and Christian Kaar, founders of Runtastic, will continue to run the app within Adidas.
Herbert Hainer, CEO of the three stripes brand, commented: “This investment offers the opportunity to grow a highly engaged athlete user base and leverage the power of our broad product portfolio.”

Adidas-archenemy Nike operates the Nike+ fitness tracking app and aspiring international sports brand Under Armour bought MyFitnessPal last February for $475 million.

Runtastic is available in 18 languages and operates a wide portfolio with over 20 apps covering a variety of endurance, health and fitness activities.

Runtastic x Adidas
Runtastic x Adidas