Adidas Originals has opened its first flagship store in Milan, becoming its fifth one worldwide after London, Berlin, Shanghai and Seoul.

The new 200-sq. meter store occupies two floors in Via Alessio Toqueville 11 and is designed according to a multifunctional concept. It is aimed to represent a sort of creative epicenter that will involve the city in different artistic projects.
Impression of the Adidas flagship store in Milan
Impression of the Adidas flagship store in Milan


Adidas Originals has dedicated a true Manifesto to the city and a tribute in order to celebrate this opening and involve seven Milanese emerging artists with different backgrounds and ambitions, such as publishing design and fashion. The young artists reinterpreted the Manifesto according to what Milan mostly represents for them.

The result of this joint collaboration is a cultural project that will present all the artists' work in a fanzine, through different installations of their works through the city and an art collective that will be presented inside the store on 30 April 2015.

Social area in the Adidas flagship store in Milan
Social area in the Adidas flagship store in Milan