On 10 November, 2014, Adidas Originals opened the temporary Miadidas studio in Berlin’s concept mall Bikini Berlin. It will stay open until 31 January, 2015.



On 260 square meters, the Miadidas studio offers customers the opportunity to individually customize their Adidas sneakers in store through the Miadidas configurator and the #miZXFLUX photo print app. Additionally, the interactive studio contains a stage for weekly performances, lections and workshops by musicians, bloggers, entertainers, entrepreneurs and sneakerheads. With this project, the brand wants to enable the customers to be creative themselves.



At Bikini Berlin, brands are invited to experiment with future-oriented retail concepts. At spaces such as the Supernova space, different partners can try out their visions temporarily with the goal to optimize and redefine their business in the digital era.



The studio invites customers to customize their Adidas product
The studio invites customers to customize their Adidas product