Bernd Hummel GmbH, a German distributor of global brands, has broadened its portfolio and will be the global licensee of Beachbody LLC, effective starting with the s/s ’18 season. The holding will distribute apparel, footwear and accessories of Californian athletic brand Beachbody. This marks the beginning of the distribution of Beachbody fashion to the DACH region.
Other brands in the Bernd Hummel portfolio include fashion athletic brand Kangaroos and footwear brand Flip*flop. Since 1981, Bernd Hummel is the largest global licensee of Kangaroos, designing, producing and distributing Kangaroos sneakers across Europe. As the new global licensee of Beachbody, Bernd Hummel expands its engagement in the athletic sector. Beachbody is known as a brand for fitness programs and health products such as supplements and fitness gear. It recently added fashion to its assortment.