Downtown Los Angeles’ burgeoning fashion retail scene gets another boost with the opening of Swedish brand Acne Studios’ first Los Angeles store today. The shop, the brand’s largest, covers 465 sq. meters on the ground floor of the Eastern Columbia Building, a 1930 Art Deco structure designed by Claud Beelman on South Broadway in the old theater district of Downtown LA.

The store stocks the brand’s women’s and men’s ready-to-wear, denim, bags, accessories and footwear and features an onsite ilcaffé, a coffee shop from Stockholm.

The interior–a mix of pink terrazzo floors, blue carpets and aluminum structures–reflects a new store design concept for the brand. There is also a “Giant triple mushroom”–an art installation by Belgian Carsten Höller who lives in Sweden and is a friend of the brand–and an area for private shopping appointments.

“It wasn’t our original intention to open in this part of Los Angeles but we fell in love with the Eastern Columbia Building as well as the opportunity to do something beyond a flagship store. We feel that there is something vibrant and interesting going on in Downtown LA, and we are excited to become a part of this transformation,” says Mikael Schiller, chairman of Acne Studios.

The area has indeed seen a retail boon of late.  The multilabel shop Seven Points debuted recently and Urban Outfitters is opening a Downtown branch tomorrow. In addition, the trendy Ace Hotel is set to open there next month.