Having built a distinct visual identity over 20 years, G-Star Raw has unveiled a new direction for its spring/summer 2009 campaign.

For the new campaign, curated by photographer, designer and filmmaker Anton Corbijn, models have been replaced by actors Toby Kebbell and Alexandra Maria Lara. Both came to G-Star Raw’s attention, thanks to their performances in the award-winning movie “Control” and will front the new advertisements. The British-born Kebbell made his breakthrough in “Dead Man’s Shoes” and is now receiving rave reviews for his performance in Guy Ritchie’s “Rock’n’Rolla.” The Romanian-born and Berlin-based Lara came to prominence with her performance in the Oscar nominated 2004 film, “Untergang (Downfall),” followed by her leading role in Francis Ford Coppola’s “Youth Without Youth” and will next be seen in the Oscar contender, “The Reader.”

Corbijn, who directed “Control,” the 2007 black-and-white biopic on Joy Division’s lead singer Ian Curtis, has been a leading portrait photographer for the last 30 years, shooting iconic images of artists such as U2, Clint Eastwood, Miles Davis and Bjork.

The new campaign will run from February through July 2009 in fashion and lifestyle publications worldwide.