At Bread & butter in January, Alpha Industries presented its new premium line next to its f/w collection 2011. Already in the ‘60s, the brand had transformed some of their most popular jackets into exclusive pieces. Classic styles such as N-3B, M-675 and A-2 now were finished with high class materials, such as horn bottoms, fur, or finest leathers. The premium line includes six jackets and will be available at select retailers starting in fall. Retail prices range between €329 and 999.

Alpha Industries was founded in Knoxville, Tennesse in 1959. The company initially designed jackets for the army and still is the biggest supplier for this segment today. In the early ‘80s, Hollywood stars discovered the classic pilot jacket and that way they became a must-have item.