Japanese jeans brand Evisu (evisu.com) has announced the appointment of Helen Soderberg as Executive Director, United States, effective immediately. Formerly, Soderberg was VP of Operations at Evisu and moves into her new position to lead Evisu’s continued growth into the United States where she will oversee operations, logistics, wholesale sales, and retail operations.

As the former Director of Operations at Miss Sixty USA for nine years, Soderberg will continue her leadership at Evisu utilising her extensive fashion and management background.

In addition to Soderberg, Evisu appoints Adam Schmidt as National Sales Manager who will now oversee all United States wholesale sales reporting directly to Soderberg. Schmidt joins Evisu from Triple Five Soul, where he was the National Account Executive of Accessories, and Hugo Boss where he started his career.

Since taking back direct distribution of the brand and opening a showroom in January 2007, Evisu has laid the foundation for a period of growth and expansion. The US flagship store is scheduled to open in SoHo in the coming months.