British It-Girl Alexa Chung is the new face the new advertising campaign of Italian footwear brand Superga. Alexa loves extraordinary, sporty fashion and fits to the new advertising campaign of the brand. Superga is surprising with a new fresh face and also with an anniversary canvas sneaker dedicated to the 100th birthday of the brand. The anniversary shoe is inspired by the original cult shoe but based on a thinner sole. Today, the shoe brand is a legend in the sneaker footwear world. Since 1911, Superga produces the classical canvas sneaker with a rubber sole, standing for easiness and leisure activities.