Agave, the six-year-old premium contemporary denim brand out of California, has boosted its global business with a new partnership with Marketing Fashion (Ltd.) in the UK.

Based in London, the company is the import and distribution arm of Cutler Agencies, whose previous clients include Valentino, Gant, Strellson and Robert Geller.

“We have been seriously considering opening our European distribution for several seasons, but we held off until the time was right for us and we found the right person to represent us,” said Jeff Shafer, owner and designer of Agave, recently.

Marketing Fashion’s Daniel Cutler sees an opportunity for niche brands such as Agave that promote individual style and quality to the thirty-something demographic in the UK.

Cutler will debut the men’s collection for next spring. Agave currently offers a wide range of denim as well as notable collections, including Goldenstate by Agave and Agave Nectar for women, and luxurious knits, wovens and non-denim bottoms.

In other news, Agave recently announced plans to build a 22,000-sq.-ft headquarters and distribution center in Ridgefield, WA. A grand opening has been scheduled for early 2009.