The German based fashion brand Aem’kei (aemkei.com) has announced it is giving up on the fashion business after twelve years. “After ten successful and two difficult years in business, we accepted the latest periods as an allover tendency”, says its founder Markus Klosseck, who believes that to restructure the company would cost too much effort for the brand, which was re-launched in 2005 with a new headquarters in Berlin.

The official end will be on 31. March 2008. The production for summer 2008 and the deliveries will still be proceeded by Aem’kei.

For Klosseck selling the brand is not an option, and he is unsure if he will ever restart Aem’kei or launch a new one. In the meantime he has decided to focus his attentions on his movie production company.