The wait is over for Adidas fans in Italy. Adidas Originals' new look at retail has finally reached the fashion capital of Milan. The 130-sq.-meter shop on Porta Ticinese in Milan now resembles a studio, with desks for countertops, bookshelves of footwear and a dedicated area for customizing footwear. The new retail concept will be applied to the Adidas shop in Rome (via del Corso 475) by mid-October.