Today Adidas Originals unveils as part of its worldwide anniversary celebrations in Paris its Originals by Originals collection, where three designers, among them Jeremy Scott, created a capsule line for the brand.

The German-based company had already staged a fashion show and party during Milan Fashion Week last week for the collection. More than 100 international journalists were flown in to participate and get a first peek of the new Adidas Originals collection for summer 2009, which includes several sub-lines such as Missy Elliott, Diesel jeans and a brand new collaboration with Vespa. The latter offers male sneakers, with women’s models and fashion pieces yet to come.

Please come back next week to read our interview with Adidas Originals Brand President Herbert Deininger.

—Michaela Schmidinger