The Manhattan outpost of Kith, Ronnie Fieg’s sneaker and streetwear emporium, has remodeled and expanded by 3,000 sq. feet (279 sq. meters).

Ronnie Fieg
Ronnie Fieg
Unveiled to the public on Saturday, the dramatically renovated space at 644 Broadway in NoHo at Bleecker Street continues to be connected to Atrium, Sam Ben-Avraham’s legendary multibrand boutique, but has taken over a significant amount of the latter’s floor space. Although the two stores remain physically attached, Fieg and Ben-Avraham insist that they are separate entities with separate entrances, with Atrium now concentrating exclusively on contemporary apparel and Kith on streetwear and footwear.

The new Kith was conceptualized with the on-fire art and architecture firm Snarkitecture and includes a long entranceway with hundreds of white plaster sneakers suspended from the ceiling; a front room with apparel, glassed-in mannequin displays and a giant wall covered in white pencils; a dark-lit sneaker room; a rustic reclaimed wood-paneled boot and brown shoe room and an outdoor area where customers can relax on built-in benches.

At the media preview party on Thursday night, Fieg introduced the new space along with his Kith Classic Collection, Kith Academy Collection and the 9/11 Collaboration Sneaker, which will raise money for the National September 11 Memorial and Museum. Other items in this “Never Forget” collection include a poncho, crew neck shirt and a bucket hat.

In addition to the in-house lines Kith Classic and Kith Academy, the store carries exclusive sneakers and apparel. Other brands stocked there include Norse Projects, OFF-White, Stampd, Isaora, Nike Sportswear, Aime and One Stroke.

Kith first opened in Manhattan in November 2011.