The Bluezone, specialized denim show, took place on 2 and 3 September 2014 in Munich’s Zenith Halle as a part of the German fabric trade show Munich Fabric Start which closed the following day, on 4 September. The denim-focused event presented novelties for A/W 15/16 fabrics, accessories and trims. The first day of the show registered a slower development, while the second day was livelier despite the atmosphere pervading the two connected shows was busy and positive. Affluence seems to remain stable according to the first information collected by the organization during the first two days.

The Bluezone presented 75 exhibitors with several new participants such as US Group, Sartex, Denim Co. and others. Also new was the presence of the Balagans, a German group of young artists involved in an education project by Calik Denim manufacturer since 2010. The artists’ group presented a special selection of highly inspiring works of art, live music, t-shirt printing sessions and other handmade embellishment processes.

In addition to a focus on stretch and colored denim, both representing two key aspects of the German jeans market, the most significant trends at show were a series of sustainable denims, such as, for instance, a striped denim by Denim Valley by Tejidos Royo made from recycled PET bottles, a pied-de-poule denim by Calik, made with 27% recycled cotton as well as a series of denim made with Crailar Flax, a highly sustainable vegetable fiber that requires less dyeing substances and water in the manufacturing process. Tejidos Toyo also developed a series of high-tech denims including one doubled with a special padding material similar to neoprene and special breathable and abrasion-resistant denim fit to be worn by bikers and motobikers. Prints and patterns also characterized many denims, such as, for instance, those presented by specialized weaver Lanificio Europa.

One of the major trends that will influence the market in seasons to come for many weavers is the general return to comfortable denims, stretch denims that don’t look stretch, but guarantee top comfort. Other key elements are generally more masculine aspects for women’s denim.

Another interesting event characterizing the show was the new edition of the Designer’s Walk. Ali Ansari, head of design at Campus at Marc O’Polo invited a selection of insiders and specialists to a trade fair tour, devised to create a vivid visualization of the sourcing and origination process of a collection. A special selection of Italian weavers from the Piemonte region was also hosted inside the Piemonte Textile Excellence area. They were mostly producers of top quality and innovative wool fabrics and trimmings.

Also new was the presentation of the Algaemy Textile, a series of fabrics printed with substances obtained from the employ of microalgae. These dyes react differently to light offering the possibility to create color patterns - and consequently garments - that will always look different from each other.

As during every September edition, the second night of Munich Fabric Start hosted the Munich Fabric Night Oktoberfest, a special fun and relaxed edition of Oktoberfest welcoming about 3,000 guests including visitors and exhibitors of Munich Fabric Start and Bluezone.