In Milan, Swarovski has recently hosted the event “Fashionation”, organized by Robert Buchbauer, part of the Swarovski family and CEO of the Swarovski Consumer Goods Business (CGB). Stars such as Naomi Campbell, Mika, DJane Sophie Ellis Bextor and Skin, Skunk Anansie band leader, attended the event, plus 700 guests including opinion leaders and other celebrities.

The soirée took place in the central location Palazzo Reale and paid homage to the brand's f/w 2011/2012 collection “Wings of Fantasy". It presented sceneries, dresses and objects in a dreamy glittering atmosphere. Professional artists such as Italian dancer, Francesca Porta, French acrobat, Marie Molliens, and tissue dancer, Elena Annovi, performed within environments decorated with the Austrian brand's most iconic jewels and symbols such as the swan, the sunflower and the crystal ring Nirvana. Top jewel of the season is “Nelson The Skull" presented for the occasion near the DJ desk.