It’s hard to miss the new ad campaign for Just Cavalli Men’s Underwear collection (robertocavalli.com). The striking image features five toned and tussled players from the Italian Rugby team Montepaschi Viadana - Aldo Birchall, Ross Curlew, Matthew Harvey, Hayden Pedersen and Kaine Robertson. It was shot by photographer Gianpaolo Sgura in the team’s official locker-room and will be running from June this year.