Theo Van Den Hoff is the new General Manager for the EMEA region at denim brand 7 For all Mankind that belongs to US company VF Corporation. Van Den Hoff, who will be based in Lugano at the European corporate headquarters of VF International, succeeds Massimo Ferrucci who became CEO of Eastpak with effect by Sep. 1, 2011. In his new position, Van Den Hoff will manage the business of the brand and supervise design and retail growth plans, whilst developing projects that will allow the brand to reach its growth objectives in the EMEA markets.

Before joining 7 For all Mankind, Van Den Hoff worked for denim brand Wrangler, also part of VF Corporation, where he was holding the position as Vice President Product for three years. Before that, he had been working for brands like Lee, Levi Strauss&Co, Nike and S.Oliver.

"Our recent expansion of premium retail stores will ensure that we showcase our brand to its full potential," commented Van Den Hoff. "Over the next few years, we will revisit our menswear offer with a dedicated design team to fully maximize the brand potential for both the women’s and men’s collections. We have exciting times ahead of us!"