In March, Swedish fashion brand 5Preview has opened its first flagship store in Hong Kong, in the Wan Chai district. Concretely, the shop is located between Moon and Star Street, two famous shopping locations. The store’s concept has an industrial flair, thanks to rendered walls with textured grey cement and fixtures created from simplistic stainless steel beams. The floor is paved with white marble.

5Preview was born in Rome in 2008. Today, the brand boasts a 150-piece collection that includes womenswear, menswear, childrenswear and accessories. 5Preview is currently settled in Stockholm and sells to over 50 countries worldwide. The Hong Kong flagship store shall mark 5Preview's kick-off for "many more flagship stores in major cities around the world".

View of the shopping space inside the shop
View of the shopping space inside the shop