Italian Fashion label 55 DSL ( opened the doors to its first pop-up-Store in Hamburg this week. The store, which is set within an old milk bar in Hamburg’s Schanzenviertel area, will be selling the label’s Autumn Winter collections for five weeks, before closing on 30th November.

The location, which features original turquoise tiles, is an adapt backdrop for the 60s and pop-art inspired décor, which includes artworks on display courtesy of New York avant-garde artist Mike Bouchet.

55DSL was born in 1994 to Andrea Rosso, son of Diesel founder Renzo Rosso. From the beginning Rosso has been dedicated to the support of young talents in the art and sport scenes. In the past 55 has worked and collaborated with surfer Joel Tudor, pro-skater Tony Hawk and snowboarder Lukas Huffman to name but a few.