The newborn company 460 West Broadway will be debuting at the January 2015 edition of Pitti Uomo. The company is based in Stabio (Switzerland) and manages three authentic upper sportswear brands – Spiewak, US outdoor protective jacket brand; BD Baggies, US shirt brand; and Baracuta, UK specialized outer jacket brand.

Classic Baracuta jacket
Classic Baracuta jacket
The company, founded in 2013, takes care of design, production and distribution of these three brands worldwide after their previous licensing agreements got extinguished. For instance, the previous licensing partner for BD Baggies and Baracuta was the Italian company WP Work In Progress.

Luca Levi, former co-founder of Napapijri in 1986 and later working for VF group for more than seven years, is the CEO of the new company.

“This new company operates according to a fusion between different cultures from the apparel industry world,” explains Levi. “It follows a similar state of mind as a US multinational in terms of timing, organization and cost saving. It is as flexible and product-oriented as a family run company. It is characterized by a Swiss mentality since it is managed as a fast, easy and not bureaucratic mentality though cultivating the typical Italian creative spirit.”

The company has redesigned the three brands while maintaining their DNA, though injecting a modern and fashion-minded attitude while employing forward-thinking, innovative and sustainable materials.

The newborn company 460 Broadway started to manage BD Baggies from s/s 2015. It debuts at Pitti Uomo in January 2015 for f/w 2015/2016 and will also include a women's collection offering a total of 40 items in a variety of materials such as classic US checks, poplins and chambrays. After the first season it was sold in Italy, US, Japan, Northern Europe and Spain and will also be available in Germany, more Northern European countries and France as well as Eastern markets.

Spiewak parka
Spiewak parka
Spiewak is also facing an overall relaunch phase. “Spiewak is now being offered according to cost-control, industrial-series-made, creativity and sustainability criteria,” explains Levi while showing a series of garments made with waxed and recycled wools as well as 100% recycled, washed and sanitized down padding. They want to increase the brand’s US identity by increasing their US-made product ratio by moving most of the production to Ruleville in Mississippi, inside one of the brand's historical productive sources. They will also open the first Spiewak store in New York by end 2015 or beginning 2016.

Baracuta already offers historical models such as G9, G4 and G10 – all made in the UK. Also for this brand they want to increase the present 30-40% of made in the UK products. Most jackets will also be equipped with inner layers and detachable vests in Thermore and other technical padding. They will also open the first monobrand store in London by June 2016, plus inaugurate a flagship store in Milan. In addition, they will also launch three special capsule collections from s/s 2016, including one aimed at women.

The newborn company has closed 2014 registering sales for €3 million and aims at reaching about €30 million by end 2017. Their aim is to reach around 500 doors in total while selling through top boutiques, independent stores and department stores worldwide.