Online jewelry shop 21 Diamonds has recently expanded its business by launching websites in Great Britain, France, Norway, Finland, Sweden, Denmark, Spain, Italy, Poland, India, Russia, Australia and the USA, now selling in 18 countries across Europe.

The range of products also steadily continues to grow. In the last few weeks brands like Marc o ‘Polo, Swarovski Crystallized, Esprit and Pandora were added to the assortment. Additionally, customers are able to design their own jewelry online and create personalized gifts.