10 Corso Como will open its new space at Shin Kong Place on 87 Janguo Road, in the Chaoyang district in Beijing in September 2014, following the opening of 10 Corso Como in Shanghai a year ago.

In partnership with Trendy International Group, the new 10 Corso Como Beijing will cover a surface of 1,100 sq. meters on the fourth floor at Shin Kong Place, a famous store that pools some of the world’s top brands of fashion and high jewelry.

Founded in 1990 by Carla Sozzani, 10 Corso Como pioneered the idea of the concept store presenting and creating a unique lifestyle space blending together art, music, fashion, design and cuisine in a single place.

10 Corso Como Beijing will offer a selection of distinguished lifestyle brands and will feature exhibitions, exclusive collaborations with renown fashion designers, a gourmet Italian restaurant and a café.

The 10 Corso Como Beijing interior will be designed and illustrated by the American artist Kris Ruhs, who will create the space from floor to ceiling, including windows as well as all lighting. At the center of the store will be a sculptural “garden”.