Swedish fashion an beauty chain & Other Stories has announced the opening of its first store in the US. The store will open in New York, located on 575 Broadway, by the end of 2014.
With an area of 600 square meters distributed on one floor, & Other Stories will market all their products, including apparel, bags, shoes, accessories, jewelry and beauty products.
In addition to the New York establishment, American customers will also be able to purchase the product assortment of & Other Stories on stories.com. The page shall be US launched before the end of 2014.

& Other Stories was founded in March 2013 by the H&M Group and owns stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. The website of the brand distributes their fashion items in 12 European countries.