A cool though friendly atmosphere characterizes Public, a street-chic menswear store based in Padoa, in the Veneto region, in Northern Italy, offering denim and street-minded products. “We intensely want to give our visitors an emotion and a gift when they enter our store and discover their most favorite products,” explains owner Salvatore Tufano. Interview by Maria Cristina Pavarini

Product presentation at Public
Product presentation at Public
What are the current bestsellers and why?

There is no particular bestseller. It is a sign that – at least in our city - there is no special trend or obsession that leads customers to look for a specific product so much until that trend is burnt out. We rather sell products very homogeneously.

Do people buy according to their favorite brand, style, or impulse?
Clients are generally guided by our accurate quality-driven selection: our typical customer is not looking for brands above all, but shops according to a personal attitude and style research.

Where do you order from? How do you inform yourself about trends?
Our selection of collections to offer in our store is generally guided by instinct and based on our sensibility for established tailoring traditions such as, for instance, Made in the US, UK and Italy, plus Scandinavian products - all defined by their strong character and identity.

Inside Public
Inside Public
How important is the communication with regular customers? How do you communicate with them?

It is fundamental. Our personal relationship with them is absolutely primary. We manage it through constant networking activities kept via social media.

How do the collections you offer for next seasons look like?
For s/s 2015 we will continue offering denim, which hasn’t recovered yet in Italy. We want to strengthen the offer of traditional high-quality cuir and elaborated leather items. Plus we also like men’s hats.

What are the most important trends, in general?
At present shirting and re-interpreted workwear are very strong. Also successful are eco-friendly outdoor items by Patagonia.

Did you add any new labels to your assortment?
Among newly introduced brands that are performing well there are Marshall, Levius, Publish Brand and Hudson.

Atmosphere at Public in Padoa
Atmosphere at Public in Padoa
How does your store differ from other stores?

Public surely differentiates itself from other stores thanks to our vast and transversal offer of products, though also and especially for its relaxed and friendly atmosphere able to create an informal – almost homey - atmosphere.

What do you like about your customers?
We like how different they are and how each of them approaches our store constantly offering friendly get together moments. We also like their faithfulness and fine-tuning with us, an aspect that originates from the long time spent attending our store.

How important is the interior, the atmosphere and the whole package?
The atmosphere provided by interior decor and the location are fundamental, because we intensely want to give our visitors a gift when they enter our store and emotionalize them when they discover their most favorite products.

Public
Via Altinate 79
35121 Padova
Italy
+39 049 658605

http://www.facebook.com/publicpadova