Since the opening in 2009, the Munich-based menswear concept store Harvest and its owner Philip Stolte became very well-known to local fashion fans. Recently, Stolte started his latest baby: he opened a 2nd Harvest Store - across the street at Zieblandstrasse 2. Among the well-known NOS programs of A.P.C., Acne Studios, Sunspel etc., new designers like Éditions M.R (Paris), Journal (Copenhagen), Saat (Munich), Carhartt and Vans, to name a few, the store also carries new accessories/footwear brands like Mykita (Berlin), Ally Capallino (London), Mismo (Stockholm), Eytys (Stockholm) and Qwstion (Zurich). For the new location, shelving systems of Vitsoe were used for the store and a new cooperation with Thonet - a variation of the classic Marcel Breuer chair- was introduced. Here, Stolte gives more insights into the new store.
You recently opened a second store. What is important for you in terms of shop fitting and store design?
As the store is not huge with its 52 sqm – we had the challenge to create a welcoming feeling even though we have a big window front – and as our customers shouldn’t feel “displayed” we use blinds which we can shut individually for more privacy or keep them open to let the sun in. The feeling in the store is private and through the Vitsoe / Dieter Rams shelving systems, it is quite minimalistic and design-driven as are some of our products in the store. Also, the Thonet chair (Marcel Breuer 1929/30) that we released in the HOH Design for the opening underlines the design approach of the store.
What are five products you couldn’t live without right now?
Mykita x Maison Margiela sunglasses
Schnaydermans button down shirt
A.P.C. Petit Standard denim
Converse 70s Chucks
What are the bestsellers?
Acne Studios denim shirts
Dries van Noten accessories
All Blues jewelry
And what are the most promising newcomers this year?
Schnaydermans – (shirt from Stockholm)
All Blues (jewelry)
Aime Leon Dore (NY)
Which fairs do you visit? Or do you only order at showrooms? Where do you inform yourself about trends?
We mainly do our buying in Paris at showrooms – Harvest is not really about trends – there are always brands around, which fit perfectly in our understated, classic approach/look – either we find the brands or the brands find us as it they have the same idea/concept of menswear fashion.
How important is e-commerce for you? A chance, a challenge or a problem?
E-commerce is really important for us, as it is a window to all of our customers – local and global. We can’t compete with the big e-commerce retailers, but we are fine/satisfied with the situation we are in and the role we are playing in the market.
What makes your store different and in what ways does your store excel beyond your competition?
Difference is the approach - we are representing the overall concept of design (i.e. furniture, fashion) and creativity with the stores and also with our agency. And at HOH (a houseofhrvst/agency) where we also work in the fields of graphics, photography, interior, concepts, screen printing etc. It is a creative collective buying brands they like and that fit into the concept.
What do you like about your hood and your customers?
In our area, where mainly universities, museums, and art galleries are – we like the mix of customers who live and work here – as we are in a quite small, understated street, people, customers who look for us find us and the other way around throughout social media and well-curated press. Quite a few of our customers are also mainly working in creative positions and so they appreciate our overall approach in fashion and design.
Is there a kind of model store for you? Some shop (worldwide), which inspires you?
It is less other stores that inspire me for our own store, but traveling, exhibitions, brands, galleries and certain blogs, which share certain ideas like IGNANT from Berlin for example.
What is the biggest challenge for retailing right now?
Phone: 0049 89 45208656