“As sneakers are so hot right now, we thought we might start testing a new store concept,” explains Matteo Pecchioli, owner of Flow Run. The sneaker store that opened in January 2016 in the heart of Florence is the newest brainchild of a family that already runs two other successful Florence retail institutions: Flow Store and Gerard. “We immediately understood we were on the right track as we saw how customers welcomed it,” Pecchioli explaines in our interview.
Flow Run, Florence
© Flow Run
Flow Run, Florence

What are the current bestsellers of your store and why?

Among our bestselling brands there are Be Positive, New Balance, Nike, Diadora, Adidas, Moa and Voile Blanche. They sell so well because they are more forward-minded and offer cooler ideas than many other brands of this segment.

Do people buy according to their favorite brand, style, or impulse?

Our clients are caring much about the latest trends in the sport segment but not only that.

Flow Run, Florence
© Flow Run
Flow Run, Florence

Where do you order from? How do you inform yourself about trends?

The models we are selling in our store are selected according to a careful research at the running and sneaker segments and among most appreciated brands for quality and innovation.

How important is the communication with regular customers? How do you communicate with them?

We are now developing our own website that can be used as a multimedia shopwindow for our clients where they can find all of the newest trends and where they can buy our products on-line directly. Thanks to this we aim to establish a useful communication channel with our customers in order to help us bettering our service.



Flow Run, Florence
© Flow Run
Flow Run, Florence

Did you add any new labels to your assortment?

Filling Pieces, Spingle and National Standard are some of our new entries.

How does your store differ from other stores?

Caring for our clients and for the service we can offer them is something that distinguishes us from other specialized retailers in our segment.

Flow Run, Florence
© Flow Run
Flow Run, Florence


What do you like about your customers?

Our clients continue to follow us when managing all of our stores for years. Their attention, affection and preference testify that we did all the right moves since when we started this new “adventure”.



How important is the interior, the atmosphere and the whole package?

This store was designed keeping in mind ideas such as store experience and sharing as if we used its spaces as part of a modern and international home. We chose to follow a concept and image tied to two other Florence boutiques, Flow Store  and Gerard, also owned and managed by, respectively Nicola and Giulia Pecchioli, members of our family.

Read also:



Gabriella Giorgi and Nicola Pecchioli, owners, Flow Store, Florence (Italy)

Retailer to watch

Gabriella Giorgi & Nicola Pecchioli: "Looking different from others also rewards"

Read more →

Store's adress
Flow Run
Piazza degli Strozzi 16
50123 Florence
Italy