Coolness is more a matter of personality rather than running after the next trend, according to Guillaume Schmidt, co-founder of renowned sports- and streetwear store Patta in Amsterdam. “I inform myself mostly throughout my surroundings, friends, the city, family, interns, haters and life. I am not looking for trends. If you are doing that, you are always late,” he explains while  mentioning that their bestselling product is Patta's own brand and their collaborations with other beloved brands, such as their recent team-up like Levi's. “We also sell brands owned by creative people whom we have good relationships with, and their products happen to fit with our store,” he continues emphasizing the importance of relationships with creative personalities and brands.



What are the current bestsellers and why?
Our current bestsellers are our waistbags/cross body bags. They are one of our favorite products, and we have been pushing them. Collaborations always sell well also, but our in-house brand sells best overall.

Do people buy according to their favorite brand, style, or impulse?
It depends, all types of people from all walks of life pass by our store, and everyone has a different reason to purchase a product. We do not differentiate in that sense. For us it is important that they buy. Whatever the reason may be that they like what they see and buy, we can only appreciate that. Thank you to our supporters.

Where do you order from? How do you inform yourself about trends?
We produce our own products, which for the most part are produced in Europe. We mostly sell our own clothing brand. In addition, we also carry By Parra (formerly Rockwell), Hosselaer and Know Wave. It is not our main priority to also carry other brands, but the mentioned brands are owned by creative people whom we have good relationships with, and their products happen to fit with our store. So we take it on. I inform myself mostly throughout my surroundings, friends, the city, family, interns, haters and life. I am not looking for trends. If you are doing that, you are always late. I love print, I am a magazine guy, but obviously there is no bigger source of information than the almighty worldwide web. A great source, but it takes some filtering to use it to your advantage, which is great as well.

How does your collections for next fall/winter look like?

It is always a natural progression, but we basically always create things that fit the street aesthetic.

What are the most important trends, in general?
That world goes so fast and basically in cycles, so that by the time it’s out of fashion, it’s almost “in” again.

Did you add any new labels to your assortment?
Our latest additions are Know Wave and Hosselaer.

How does your store differ from other stores?

It is a boutique mom and pop store, with the edge of a sportswear store. A lot in one and very personal. You can still see the people who are actually involved behind the counter.







Patta
Zeedijk 67 1012 AS
Amsterdam
+31 20 331 8571
http://www.patta.nl
Twitter: https://twitter.com/patta_nl
Facebook: https://www.facebook.com/patta.nl