Recently opened, Holypopstore is an upmarket streetwear store in Rome that mixes sneaker brands and special edition sneaker models with Italian streetwear apparel, fashion accessories, cool gadgets and toys. “We can offer everything and its exact opposite,” owner Arianna Mencattelli likes to say. “What counts is to present it in a smart though relaxed store atmosphere and always remain connected with the market and your customers.” Interview by Maria Cristina Pavarini

What are the current bestsellers and why?
Nike and Adidas are always the top sellers. Especially at the moment clean and essential styles are what we sell best, because this is the trend of the moment.
Atmosphere inside Holypopstore
Atmosphere inside Holypopstore

Do people buy according to their favorite brand, style, or impulse?
The environment we created in this store is very welcoming and creates a right mix between a sophisticated boutique and an easy atmosphere shopping location. This helps in making the purchasing experience simple and fast, no matter what brands are involved.

Where do you order from? How do you inform yourself about trends?
Intuition, expertise, knowledge of the market and risk: these are my guidelines.

How important is the communication with regular customers? How do you communicate with them?
My interaction with the market and with my customers happens on a daily basis. I am connected with both of them not only digitally but also physically, 24 hours a day. And the results are visible.

How do the collections you will offer for s/s 2015 look like?
Our mission is to especially elevate the culture of sneakers in Italy, a country that is still much behind in this area when compared with other European countries. In this segment we continue seeing models that are very essential and clean in their aspect often mixed with other styles that are completely de-structured and that don’t follow any rule. This is the beauty of our store. We often offer everything – from one specific model to its complete opposite.
Sneaker display at Atmosphere
Sneaker display at Atmosphere

What are the most important trends, in general?
In about a year single plain color models – especially black or white – will be out and we will see more styles carrying prints that will be more inspired by rebellious or futuristic themes.

Did you add any new labels to your assortment?
We opened our store very recently, though, for sure if I have to name a new apparel brand I can say Iuter because it is very interesting and offers great products.

What do you like about your customers?
When they enter our store they remain astonished. Usually after their first purchase they become true ambassadors of our community.
Sneaker wall at Holypopstore
Sneaker wall at Holypopstore


How important is the interior, the atmosphere and the whole package?
We are not simply selling products, but we are telling stories within an environment where every product shown is presented at its best. We think our store is a sort of premium quality and smart container – even if we sell street-minded products that are sometimes independent, though always highly focused on research. In the long run we will be surely rewarded because the shopping experience we offer here is top-notch level.

HOLYPOPSTORE
Via del Vantaggio 45
00187 Roma
Italy

Tel. +39 06 32609774
holypopstore.com
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