Adidas' newest design partner: Pharrell Williams

27 Mar. 2014

Adidas teams up with Pharrell Williams

As was announced today, Adidas has teamed up with musician and producer Pharrell Williams for a joint collection. The Adidas Originals x Pharrell Williams line is said to be part of a “long term partnership” with the first products coming out this summer 2014.

The collaboration will not only be enriched by Williams’ sense of style but also by his own textile material, Bionic Yarn. Bionic Yarn arises from The Vortex Project, an initiative by Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Williams is a brand ambassador of Bionic Yarn and will employ the material in some of his upcoming products for Adidas Originals

Maria Hunstig

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