One of the YR/Selfridges pieces
One of the YR/Selfridges pieces

21 Mar. 2014

YR Store and Selfridges team up

YR Store– the high tech print specialists allowing customers to create their own garments with the help of its interactive touchscreens– have joined forces with Selfridges. The famous London department store invited YR to give depth to its “Board Games” project, a celebration of skate and surf from a high fashion perspective. In line with the theme, YR’s interactive design assets will offer customers the chance to create classic surf and skate inspired prints and apply these to a selection of garments including tees and crew neck sweaters.

The YR/Selfridges collaboration launched on Monday 3 March and will run for at least two months.
Emma Holmqvist Deacon

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