Converse mural in Hamburger Berg (Hamburg)
Converse mural in Hamburger Berg (Hamburg)

17 Mar. 2014

Converse with new large-scale sneakers campaign

This month, Converse has launched an original and colorful advertising campaign in Germany. Public spaces have been used as a canvas to express a motto against boredom: “Shoes blend in. Sneakers clash.” This continuation of Converse’s umbrella campaign “Shoes are boring. Wear Sneakers.” is a celebration of nonconformity and originality, as well as a rebellion against the daily routine.

The campaign images have been hand created by artists using spray cans, markers and brushes and can be found in two different locations: a building façade, located in the district Hamburger Berg (Hamburg) and a thirty-meter long city banner on Rosa-Luxemburg-Platz, right in the heart of Berlin. With this campaign, the standard advertising areas of the cities turn into large-scale art works.

“Shoes blend in. Sneakers clash.” is a multi-channel initiative, which includes advertisement pages in print, slogans from the lifestyle media and an online-campaign that aims to engage the young and urban target audience of Converse.

Impression of Rosa-Luxemburg-Platz underground station
Impression of Rosa-Luxemburg-Platz underground station

Lorenzo Molina

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