Impression of the trade show grounds
Impression of the trade show grounds

17 Jan. 2014

Show report: Show&Order - Relaxed atmosphere

With its fifth edition Show&Order definitely proved to be one of the trade shows on the schedule for retailers, mainly to find small collections in the womenswear sector.

With an offer of about 250 collections on 3 floors ranging from boutique-style feminine outfits to sportswear and denim as well as accessories and jewellery. Show&Order attracts those on the search for new finds to complete their assortment.

FTC Cashmere booth
FTC Cashmere booth
The main aspect among buyers and retailers was that they felt comfortable in the relaxed atmosphere of the former power station Kraftwerk Berlin Mitte : "We want to re-establish our brand on the market and feel this is the right place. A good mix of buyers pops by but still it is a relaxed mood and you have the chance to talk to people," says Stipan Majic of agency Fashionlounge that presented Earnest Sewn. Also Sebastian Daus of scarf label Plomo o Plata was satisfied with his first appearance at Show&Order: "It's just not too full so retailers get the chance to really have a look."

Sabine Kühnl

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