DieselReeboot, RR & Guillaume Houze & Nicola Formchetti
DieselReeboot, RR & Guillaume Houze & Nicola Formchetti

17 Oct. 2013

Diesel unveils its art gallery at Galeries Lafayette on Tumblr art

On 14 October, Diesel and Nicola Formichetti unveiled the results of their creative takeover of Galeries Lafayette, running from 14-24 October.

Submissions on the #Dieselreboot Tumblr were open worldwide, seeking to uncover the most exciting undiscovered digital art talents across the globe. This garnered over a thousand unique entries that will comprise a street-level mosaic on the windows of Paris’s celebrated department store.

In addition to this, five artists were selected by Diesel’s Artistic Director Formichetti to produce custom installations in the most iconic indoor and outdoor locations at Galeries Lafayette.

Kim Laughton (CHN) and Nicolas Boillot’s (FRA) work appears across the façade of the building, LaTurbo Avedon’s (USA) installation scales the bridge and Eva Papamargariti (GRC) will feature in the women’s entry. UK illustrator and new Central St. Martin’s graduate Roxanne Gatt’s work is displayed in the women’s corner of the building, with other features to this overall transformation including a pop-up shop and a group installation in the building’s grand cupola.
Maria Cristina Pavarini

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