Denham's new store at the corner of Prinsengracht and Runstraat

25 Sep. 2013

Denham opens fourth store in Amsterdam

On September 21, Denham opened its fourth own store in the denim brand’s hometown of Amsterdam. The corner-shop is located in the Nine Street Neighbourhood at the intersection of Prinsengracht and Runstraat, nearby to the brand’s head office and design studio and located right in the middle between Denham’s men’s store (at Prinsengracht 495) and its women’s store (at Runstraat 17).

The new 40sqm location will be used to showcase and spotlight selected key items and design initiatives from Denham’s overall collection, which can be found in full at the other nearby brand stores.

Planned as essentially a three-dimensional display window that visitors can shop from, the store will also supply visitors with in-depth product information. The architectural/interior concept was created by Dutch designer Frisco Kramer of Revolt. Next to a space for rotating feature displays, the interior contains a 188-piece tessellated mosaic marble bar, modern seating and a Buscaglione coffee bar.

The 40 sqm store highlights from the Denham collection
The 40 sqm store highlights from the Denham collection

Maria Hunstig

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