Paul Marciano, CEO of Guess
Paul Marciano, CEO of Guess

07 May. 2013

Guess won 4 Year Legal Battle against Gucci

The second chapter of the trademark dispute between Gucci and Guess concluded in Italy on May 2nd, 2013 after the Court of Milan, in an 83 page ruling, rejected all claims brought by the Florentine-based label against Guess. Moreover, the Italian court has ordered the cancellation of the following pattern trademarks: Gucci’s diamond pattern, G logo, and “Flora” pattern. The cancelled registrations included 3 Italian trademarks and 4 trademarks covering the European Community. The Court has also rejected Gucci rights to a "Square G" logo.
Paul Marciano stated: “The Italian Court in Milan ruled today against each and every single claim that Gucci filed against Guess 4 years ago. There are global trends that Gucci itself follows as anyone does in fashion; they are no different from Guess in that regard. In my opinion, the 3 year battle in New York and 4 years in Milan was a result of massive and unnecessary litigation that should have been easily resolved with a simple phone call, which Gucci never made.”
Melanie Gropler

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