Zalando has closed the business year 2012 successfully
19 Feb. 2013
Zalando registers records sales and growthZalando, European online retailer for shoes and fashion, has closed the business year 2012 successfully and reached a record growth. With net sales of €1.15 billion, it was able to more than double sales compared to 2011 when it registered €510 million (+125%) revenues. This record growth was achieved in very short timeframe since the company was founded in 2008. Its positive results can be attributed to rising demand in all existing markets, including Germany, as well as the addition of seven new countries in 2012, extending the company's reach to 14 active markets overall.
The Berlin-based company reached break-even (EBIT) in its core region Germany, Austria and Switzerland (DACH) and continued to invest into new markets as well as assortment, proprietary logistics and IT. The company not only invested into new markets, but also built new capabilities to assure sustainable structures and further enhance customer satisfaction. As a result, more than ten million customers have ordered fashion from Zalando, according to the company's report. Zalando has also continued to expand its assortment, which now offers customers to choose of more than 150,000 styles from current collections by more than 1,500 brands.
The company has proved to be successful as one of the fastest growing European companies to reach more than one billion Euro turnover in such a short timeframe. Zalando was founded in 2008 by Robert Gentz and David Schneider in Berlin. It closed 2010 with a €150 million turnover and already in 2011 it had reached a +240% growth achieving €510 million revenues. The company is presently selling to Germany, Austria (its first international market approached in 2009), France (added in 2010), Italy, Great Britain and Switzerland (all reached in 2011). In 2012 alone it has gone live in Sweden, Belgium, Spain, Denmark, Finland, Poland and Norway.
Maria Cristina Pavarini
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