Open atmosphere at Berlin's Postbahnhof
21 Jan. 2013
Report: Capsule Berlin - selected and inspiring
Before again opening its doors on Friday, the Berlin edition of the Capsule tradeshow hosted an interesting and focused selection of brands in the capital’s Postbahnhof this past Tuesday and Wednesday (January 15 and 16).
The show again proved to be a nice surrounding for exploring smaller and new brands from the upper streetwear segment but also to meet the more established names in the field.
Jessica Schneider, Loreak Mendian: “Capsule is a great environment for smaller brands – here, visitors are really up to seeing something new.” Also a representative from Mark McNairy New Amsterdam reported: “Up to now, we have a very small distribution in Germany, therefore Capsule is perfect for us to check the market and get a better feeling of it.”
Although the gangways did not seem to explode of attendants and some brands reported to miss their existing customers, the audience was a very interested one and the atmosphere allowed to do real business.
When asked about how he was doing at the trade show, Jonas Østerby of NUNC just put it this way: “Busy, busy, busy.” Also Rasmus Bak of Libertine-Libertine was happy to have successfully completed 30 appointments in two days.
Retailers were enthusiastic about the selection of brands. Daniel Steindorf, owner of Uebervart in Frankfurt, said: “The collections here are great and full of new ideas – finally, the looks start to become more individual again. It’s not just all about “heritage” anymore, but rather about the small and fine manufactury and true artisanship. I was especially impressed by the new Wood Wood collection.”
Trend-wise, especially the use of unusual and new materials stood out. Pants and tops of neoprene, many terry cloth-like surfaces, plush and velvet-like materials, sprinkled and knotty cotton and denim qualities and a lot of futuristic and technical fabrics were to be found at the booths.
The Collect Showroom, which is part of Capsule and shows a selection of mostly German up-and-coming young designers, hosted the collections of names such as Julian Zigerli, Mads Dinesen, Starstyling or Malaika Raiss. The section was for the first time arranged openly with no separation from the rest of the trade show.
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