New Heads of Design: Åsa Göransson and Fredrik Blank
New Heads of Design: Åsa Göransson and Fredrik Blank

10 Oct. 2012


As was announced today, Åsa Göransson and Fredrik Blank, the faces behind design duo Å.F Blank Stockholm, will take over the Head of Design. The first goal for both designers is to strengthen and clarify the brand concept, based on the history of Freeman T. Porter.

The team under Ä. F Blank began in 1997, after the two creators met in the Beckmans School of Design in Stockholm. In the year 200, they established their label, ‘Blank’ and it received numerous design awards, especially between 2006 – 2008. Since then, the two have worked together, and separately, for a number of clients and have designed men’s and women’s collections for Swedish brands like Tiger of Sweden, MQ Retail and Sir of Sweden.

New Production Manager: Alexis Pouet
New Production Manager: Alexis Pouet
The position of the Production Manager is being taken over by Alexis Pouet, who brings with him 10 years experience in textile development. Over the past four years Pouet has worked as Purchasing Manager at Teddy Smith. Now he plans to restructure the production department at Freeman T. Porter, along with optimizing production processes and product requirements, and hopes to perfectly match the supplier base to the strategic direction of the brand.

Alice McCullagh

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